The world's leading food and beverage manufacturers of the Swiss Nestle Group, has announced that it will invest 10 million U.S. dollars in the Kenyan capital Nairobi, the establishment of new plants and plans in the Congo (DRC), Angola and Mozambique to open new plant with a view to open the markets of African countries.
Kraft Foods United States had been in Kenya and other African countries account for a large share of the market, since the successful acquisition of the UK Cadbury Limited, Kraft plans to launch a new African markets beverage products, therefore, Nestle, the large amount of money to expand Zhi to seize the market in advance.
Nestle South Africa branch board member Friedrich Xi Male said the tremendous market potential in Africa, Kenya's geographical location and transportation advantages will help Nestlé to open the regional market, especially in the East African Community member countries and the Great Lakes region markets.
Muller also said that the introduction of this new production line will specifically target young people and tourists to introduce a variety of take-away type food and beverages. Nestle in Europe, the Americas, Asia and Africa, the survey found that due to fast-paced life and work, consumers are now more willing to buy those who can enjoy drinks and food at any time. In addition, consumers pay more attention to product taste and nutrition indicators.
Swiss Nestle Group in April last year, the largest economy in East Africa in Kenya to establish regional headquarters is responsible for directing the group's operations in 20 African countries. Currently, Nestle's business in Africa, focused on infant and young child nutrition products.
