Yau Yi Interchange (Beijing) Advertising Co., Ltd. (hereinafter referred to Yau Yi Interchange) has been awarded from Steamboat Ventures and Gobi Partners 12 million U.S. dollars in the first round of venture capital investment. To industry sources, online advertising market is booming, investment and sought after by the wind is not surprising.
It is reported that Yau easy to exchange product portfolio by providing a browser-based persons, including age, occupation, geography, income level and personal interests of the personal characteristics of highly-targeted advertising and other promotional information that enables corporate customers in the most effective way to reach their The main customer base. The company's innovative video and rich media advertising platform, is being widely used, customers include not only the name of China's top ranked sites, but also including many of the world's most well-known brands, such as Audi, China Merchants Bank, Intel, Microsoft, and Nokia.
Yau Yi Interchange, founder and CEO Liu Jun Feng said: "We are changing the way advertisers reach the audience, while the financing of capital just can help us to expand Performance Marketing programs to help our clients drive more sales and revenue growth. "
Steamboat Ventures Cui Lin, said: "Yau Yi exchange has established a mature, experienced, and new media advertising industry has a brilliant visionary core team. Their leadership and management team, a total of more than 25 years of the Internet advertising industry comprehensive experience, I know the advertisers and media publishers demand and those who demand the establishment of the industry's best solution. Guangyou easy to communicate the advantages of technology have been some of the world's largest recognized brands. "
"Risk investors the company is not only interested in whether they are able to develop a good product, but more importantly is whether they can be a solid implementation of the plan," Gobi TSE Sze-chun said, "Yau easy to communicate the management team has always demonstrated a strong execution, even in the peak period of the financial crisis, sales of every month there is still outstanding on growth. Our company's managers have a common vision and aspiration, and that is to change Internet advertising in China, the way they operate. "
Data show that the Internet advertising market size of the market in 2010 has been grow beyond 300 billion yuan, from 2010 to 2013, three years will also maintain 49% annual growth. The future of this market will also have a large number of intermediary companies to obtain financing of all ages.
