With the rapid development in recent years, Chinese e-commerce, online shopping has become a major consumption habits of China's Internet users. View of the current damage to the interests of consumers in online shopping phenomenon of frequent occurrence, in the current on-line transactions in China's policies, laws, consumer protection and trade system is more the lack of circumstances, the net purchases of consumers to strengthen self-protection, improve network security vigilance is the purchase very necessary.
Protect online transactions Center (www.315online.com.cn) long-term commitment to online transactions in the protection of consumer rights and interests of research and practice to protect the center based on the current e-commerce development in China characteristics and trends, suggesting that consumers should be the net purchase attention to the following matters, to ensure the safety of their own net purchases.
1 to guard against illegal online transactions. In the current online transactions, there is no lack of relevant legal provisions in violation of national acts, mainly a country need special permits before they engage in conduct of operations, such as online medical information, medical equipment, on-line sales of lottery tickets, on-line securities trading. Consumers to engage in such transactions because of losses difficult to obtain effective remedy and therefore consumers should be recognized net purchases, net purchase transactions when the priority should be given its own legitimacy.
2, net pre-purchase more attention to the "blacklist." There is a natural virtual online trading and uncertainty, but consumers can take full advantage of the quick nature of the Internet to obtain information to understand the basic situation of the seller, in which attention to the current line has been published "blacklist" is very necessary. At present, Taobao and other third-party trading platform, online transaction protection centers, third-party support platforms based on consumer complaints reported the formation of a violation of consumer rights web site bad credit history or "blacklist", and up to date. Consumers concerned about the "black list" information networks can be avoided and deceived to buy, but also you can keep abreast of current violations of consumer rights has emerged typical fraud.
3, Beware of low-cost trap. Reality of online shopping than traditional shopping with inherent low-cost advantages, but cheap is limited, and low prices may be hidden traps. Online transactions in the lawless elements often take advantage of consumers "get petty," the psychological characteristics and adopt a free gift, "spike" and other low-cost actions to attract consumers to pay attention, and then through "phishing", requiring the first payment of the purchase price and other ways of getting the consumers fall into the trap losses. Consumers should pay attention to recognize the regular promotional discounts online conduct and fraud, not the blind pursuit of low price, runs the risk of.
4, identifying the seller qualification. In addition to consumers in online shopping pre-view the "blacklist" to understand the seller to disclose whether fraud has been illegal in addition, identify the seller to ensure the qualification is also an important means for the safety of online shopping. Consumers view the site in general should be aware of their transactions whether there is a third party payment means payment or cash on delivery; legitimate Web sites in general should be free customer service telephone; In addition, the sellers web site under the banner of the kinds of authentication are consumers concerned about identity the focus of the legitimate site to use the formal certification logo must be licensed through the relevant agencies, and the certification logo is a link to the appropriate third-party certification page, and the certification is within the validity period, if the site can not be identified under the Click to view Certification content or the content of the incorrect links are likely to belong to counterfeiting, such sites should arouse the consumer's particular attention.
5, buy online games, digital products need to be cautious. According to online transaction security center (www.315online.com.cn) analysis showed that a large number of consumer complaints, reports, network gaming and digital product areas the amount of lead in complaints reflects both of these areas the protection of consumer rights prominent, and therefore consumers should be involved in the focus on two types of transactions. Online games mainly due to its trading of virtual goods, digital product transaction amount is often larger, problems and disputes occurred mainly in product quality. Consumers engaged in online games and digital product type transaction, first choose a third party guarantee to pay the second is to choose the authority of the regular Web site transactions.
6, transactions and payments to third-party guarantees payment or cash on delivery options. Reasonable and safe method of payment is to protect the financial security of an important means to consumers. Damage to the interests of consumers in many cases, unreasonable method of payment is an important reason leading to damage consumer interests. General formal legitimate sites will provide consumers with third-party guarantee of payment and cash on delivery payment, accordingly, the seller transaction process, consumers will be required to pay are generally suspected of fraud against the law, consumers should be payment on the carefully chosen, should not have to pay before directly to each other.
7, learning to master a basic safety net to buy common sense. Share many of the nets is mainly due to deceived consumers because of their lack of understanding of online shopping, without a basic safety net to buy common sense, taken by lawless elements in the face of low-priced temptations, phishing and other means is unable to distinguish between true and false thus made in the self-defeating behavior. Thus, consumers must first before online shopping online shopping through the familiar friend of advice, read the User or third-party anti-cheat protection agencies such as the common sense type of information to grasp the basic knowledge of network security purchases in order to avoid cheated .
Today, e-commerce sites on the Internet and the multitude, consumers can choose a third party to protect the regular site shoppers, third-party security agencies approved, verified to ensure that the site's authenticity and legitimacy, but also of consumers shopping on the site Once the process of disputes, third-party security institutions will be based on consumer complaints to assist consumers to recoup their losses, in addition to third-party security agencies also offer online dispute resolution, trade and other means of ensuring network security Xianhangpeifu to buy legitimate rights and interests of consumers are effectively protected .
