According to iResearch users iResearch Consulting launched a continuous user behavior research system iUserTracker the latest data show that in 2009 China's Web search request size of 203.38 billion the amount of times a year on year increase of 35.7%, the market is still showing double-features of oligopolistic competition.
Market size: the size of Web search requests entered a stable period of growth, the amount of
IUserTracker, according to the latest data show that in 2009 China's Web search request size of 203.38 billion the amount of times a year on year increase of 35.7%. Contrast to the historical growth over the same period Ereli found that in 2008 the amount of the scale of China's Web search requests increased 64.4% year on year in 2009, growth has slowed.
Ereli analysis, on the one hand, experience more than ten years of development, China's search service penetration levels have been relatively mature, the size of Web search requests at a high volume of steady growth on the base with a certain inevitability (the United States in December 2009 the amount of search requests increased by the size of 22.0%); the other hand, skills are the users input method to generate a search request, the necessary conditions for rapid growth in recent years, the scale of China's Internet users, add users in a higher proportion of primary users, thus driving down the amount of growth in Web search requests. Ereli expected that with the further popularization of Internet applications and primary Internet users continues to mature, the amount of China's Web search requests will again rapid growth.
Competition Status: duopoly continues to be characterized significant competition in the proposed extension of the boundary operators
According to iUserTracker data show that in 2009, Baidu Google web search request and the amount of shares of up to 94.9%, compared to 2008, the two share and growth of a percentage point, in which Baidu share of web search volume of requests increased by 2.8 percentage points, the two leading advantage is still significant.
Ereli advice to Baidu Google search engine, as represented by the leading operators in maintaining the advantage of universal search market, acquired the same time, attention from the broader search market, potential competition. With the deepening of the increasing popularity of search service, users search for specific areas of demand for increasingly clear, personalized search results, gradually increasing the degree requirements. For the general search engine operators, Ereli suggested, first, pay attention to the construction of hot vertical search channels (such as shopping search, travel search, video search, social search, etc.); second, user browsing behavior and values to conduct follow-up analysis , to provide users with customized search results (such as the same type "polo", for the constant concern of fashion and clothing to show the user priority "Polo / RALPH LAUREN" brand of clothing information; for regular car users concerned about the business and give priority to show the public's "polo" brand car information), thus meet the growing differentiation of user requirements.
