Under the economic crisis, many enterprises have been cutting down advertising , the major advertising Group's revenues fell sharply, they had massive layoffs in response to the advertising market difficulties.
French "Tribune" recently reported that the first half of the world's four giants of the revenue from advertising, appeared in varying degrees of decline. The American public of the Allied Group (17,0.00,0.00%) companies (Interpublic) in the first half revenue dropped 10.5% year on year, the United States Omnicom Group (Omnicom) revenues declined 8.8%, the United Kingdom WPP Group's revenue fell 8.6 percent, France's Publicis Group revenues by 6.6%.
In response to declining advertising market to the performance of the pressure, the above group of four advertising communication has taken measures to massive layoffs.
