"With the" financial crisis, Toyota has finally replaced the United States in 2008, GM as the world's oldest car manufacturer, with a round of "Rise of" dream. However, short-lived, the recent existence of hidden dangers caused by the accelerator pedal recall worse and worse, in serious blow to Toyota's reputation, while also shaking the global market for "Made in Japan" confidence.
Recently, Toyota announced the recall message, from the United States, China and other markets around the total vehicle population is expected to be recalled more than 9 million, and even much higher than Toyota's 2009 global sales of more than 700 million vehicles. Some analysts pointed out that Toyota's reputation of collapse.
The so-called leaky house, seemingly endless. One word Honda car last Friday announced that it will take the initiative within the framework of the global recall of 646,000 compact cars, these cars window switch after contact with the liquid overheating, causing smoking, melting or fire. In addition, last Tuesday the Japanese electronics giant Sharp announced that it will recall involves 48 models of nearly 100 million refrigerators, refrigerator door may fall due to injury. Coupled with in 1 month when Japan Airlines bankruptcy case, the negative news of the emergence of the problems facing Japan's real economy is disturbing.
Manufacturing has been the Japanese national pride, excellence, quality of life has always been the core of the spirit of Japanese manufacturers, but Toyota is the Japanese manufacturers representatives. Since 1936, Toyota Automotive Industry Corporation was formally established until 1972, the company's total production of 10 million vehicles. 70s of last century was the golden period of Toyota's development, from 1972 to 1976 only four years, Toyota will produce 10 million cars, to the 20th century, the early 90s, Toyota's annual output of nearly 500 million units, beating Ford ranked second in the world. Since then, after nearly 20 years of efforts, Toyota in 2008 to replace General Motors to become the world.
